Good Lab Hair
Art Direction, Branding re-design, Website Design/Development, Ad’s, Social Media, Image Retouching and Graphic Design
GOOD LAB is a clean, safe & non-toxic hair growth/health brand geared towards helping fight hair loss & stimulate hair regrowth & health with minimal chemicals and never any Minoxidil.
My task was to take on and lead the artistic direction and visual identity of the brand. The brand was seeking universal visual language to reach a larger market fit as they moved into big-box retail.
TONE OF VOICE
Good Lab’s tone of voice strategically does not pander like a hair care brand and is direct and to-the-point: So you can get some relief from the overpromising, overwhelming marketing of haircare products. It encourages taking control of what’s causing your hair loss: quickly, efficiently, and with great results.
COLOR PALETTE
Rooted in a clinical environment this palette translates trustworthiness and effectiveness while still being playful enough to motivate customer conversion.
